The Importance of Using A REALTOR® When Buying Pre-Construction

The Importance of Using A REALTOR® When Buying Pre-Construction


Home buyers might assume there's no need to work with a REALTOR® when purchasing a pre-construction build. After all, the builders and developers have on-site representatives promising to take care of all the paperwork, right? 

Not so fast. There are a number of advantages to working with someone who has your best interests in mind. Here's what you need to know if you're thinking about buying a brand-new build.

A REALTOR® makes the sales process less overwhelming

GIF of a man saying: "Calm down, beathe."Via Giphy

Buying a new build can be a lot more complicated than purchasing a resale. You'll benefit from working with a local expert who knows the project's neighbourhood, target audience, materials used and sales data. Enhance your search for homes by saving your search and getting notifications from REALTOR.ca favourites. Most importantly, they'll know which builders are most reputable for delivering on time. A REALTOR® can also offer information on what is the best time to buy—pre-construction, mid-construction or after the building is completed—since they might have intel on upcoming promotions. For example, builders may be a free parking spot during pre-construction or they may lower the purchase price when the building is unloading the last few units.

A REALTOR® can negotiate on your behalf

GIF of a woman in a store saying: "I'l give you a dollar for all of this"Via Giphy

Sure, you can simply trust a sales representative to haggle with the builder, but that may not get you the best deal or added perks, like free upgrades or new appliances. Understanding the fine print in a purchase contract is not for the faint of heart. A real estate professional can point out the confusing clauses you're better off negotiating on. 

You'll get the low-down on the up-sells

GIF of a man signalling to another man to not do/go for somethingVia Giphy

Immaculately designed model homes offer all the bells and whistles, tempting buyers into adding all sorts of extras onto the standard price. Sometimes, these upgrades aren't worth it. Your REALTOR® can help you decide what's worth doing and what can wait.

You won't fall for sales pitches that seem too good to be true

GIF of a man in a suit asking: "Are you sure?"Via Giphy

Buyers are led to believe if they don't use an agent, the builder will subtract the price of a REALTOR®'s potential commission from the purchase price. But since the seller (i.e. the builder) pays your agent's commission, it only makes sense to insist on having one. Builders are reluctant to reduce prices because those discounts are available for other buyers to see. 

A REALTOR® will provide guidance and support throughout the transaction

GIF on a girl in a crowd cheering someone onVia Giphy

When it comes to pre-construction, home buyers must navigate multiple steps and interact with several people before closing. In addition to making decisions around design, buyers must also make technical choices about electrical work or construction add-ons during the build. In addition, some buyers will be dealing with loan officers, appraisers, notaries and home inspectors. Having a trusted REALTOR® means you can access their vast network to find the best professionals.

Bottom line? The builder's rep has the builder's goals in mind, while your own agent is a valuable resource with just one person to satisfy: You.

By Wendy Helfenbaum

a illustrated quiz about whether of not you should use a REALTOR when buying pre-construction
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